Websites are not static entities like rocks, they're dynamic, fluid and flexible, and like your business they're an evolving species that needs to constantly adapt in order to survive and prosper in the ever-changing and highly-competitive online environment. This is why our SEO Booster and Aftercare plans are vital to your website's growth and success and give you that extra edge over your competitors — it's a case of sink or swim. To maintain high search-engine rankings you have to keep swimming or your business will sink down the pages into obscurity.
Because we're very good at Search Engine Optimisation (SEO). We've been doing SEO for more than a decade, and it shows in our results. We're experts. And we're getting better every day because we're on top of all the emerging technologies and working with them daily to grow our own business — which means our clients benefit too.
The Search Engine Optimisation (SEO) that follows your website's launch is even more important than its design and build.
It's about staying in the game, at the top of the game. And like all successful strategies it plays the long game, to win the wars as well as the battles.
To keep your business website as high as possible in the absolutely vital Search Engine Results Pages (SERP).
Full Website Audit.
For a full explanation of website audits, see the FAQs below.
Full Website Audit
12 Month Structured Data and SEO Strategy.
Full Website Audit
Integration and Implementation
of 12 Month Structured Data and SEO Strategy
*Depending on the size of the website, this cost may increase.
A website audit is a full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. [Source: Wikipedia]
The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimisation (SEO)... by offering recommendations on how to raise the website rankings in search.
These can include on-page and off-page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed. [Source: Wikipedia]
Here at Peebles and the Scottish Borders Website Design we recommend site audits for all online businesses as the first essential stage in creating, integrating and implementing a comprehensive SEO strategy to improve your business's search page rankings.
Website Audits are made for SEO purposes to discover weak spots of a website’s SEO score and to help understand the state of the website's SEO.
Content Audits are used to analyse user engagement and what changes have to be made to the content strategy to enhance the site’s performance.
the rules have changed
More users will now access your website from mobile devices than desktops. If you factor in that 95% of all mobile searches are done on Google and that Google's changing the rules, then it's obviously time to take heed and follow their lead. Hence our Mobile First, Mobile Only approach.