Websites are not static entities like rocks, they're dynamic, fluid and flexible, and like your business they're an evolving species that needs to constantly adapt in order to survive and prosper in the ever-changing and highly-competitive online environment. This is why our SEO Booster and Aftercare plans are vital to your website's growth and success and give you that extra edge over your competitors — it's a case of sink or swim. To maintain high search-engine rankings you have to keep swimming or your business will sink down the pages into obscurity.


Because we're very good at Search Engine Optimisation (SEO). We've been doing SEO for more than a decade, and it shows in our results. We're experts. And we're getting better every day because we're on top of all the emerging technologies and working with them daily to grow our own business — which means our clients benefit too.

Rank higher, play the smarter game.SEO Strategies For Business Website Success

Hope is not a strategy.

The Search Engine Optimisation (SEO) that follows your website's launch is even more important than its design and build.

SEO is the strategy.

It's about staying in the game, at the top of the game. And like all successful strategies it plays the long game, to win the wars as well as the battles.

And it has one purpose.

To keep your business website as high as possible in the absolutely vital Search Engine Results Pages (SERP).


On Your Marks


Full Website Audit.

For a full explanation of website audits, see the FAQs below.



Full Website Audit

12 Month Structured Data and SEO Strategy.



Full Website Audit

Integration and Implementation
of 12 Month Structured Data and SEO Strategy

*Depending on the size of the website, this cost may increase.

FAQsFrequently Asked Questions about Business Website Audits

  • What is a Business Website Audit?

    A website audit is a full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. [Source: Wikipedia]

  • What does a website audit do?

    The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimisation (SEO)... by offering recommendations on how to raise the website rankings in search.

    These can include on-page and off-page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed. [Source: Wikipedia]

    Here at Peebles and the Scottish Borders Website Design we recommend site audits for all online businesses as the first essential stage in creating, integrating and implementing a comprehensive SEO strategy to improve your business's search page rankings.

  • What's the difference between a website audit and a content audit?

    Website Audits are made for SEO purposes to discover weak spots of a website’s SEO score and to help understand the state of the website's SEO.

    Content Audits are used to analyse user engagement and what changes have to be made to the content strategy to enhance the site’s performance.

    [Source: Wikipedia]

  • What common types of website audit are there?

    • Website Health Audits — analysing overall health of the website while revealing all issues that require immediate attention.
    • Security audits - accessing a site for potential vulnerability issues such as high value sites and high-risk verticals.
    • Competitive site audits - the ability to monitor all gaps and opportunities for website promotion, and detect the benefits and drawbacks of competitors.
    • Red flag and recovery audits - analysing a website for impending penalties and site metrics when there is an oncoming peril of algorithmic penalties.
    • Conversion optimisation audits - accessing a site for possible technical and onsite conversion problems.
    • Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility.

    Essentially, it shows the unidentified dangers that can bring a website down, what needs to be changed and what’s working well while offering practical recommendations and insight into what needs to be prioritised more. All website audits start with site health audits.

    [Source: Wikipedia]

    All of the above audits are included in our business website SEO Booster Plans, each one building upon the other to ensure your website has a powerful and reliable system in place to give it the greatest chance of rising up the search page rankings.

the rules have changed

Mobile First, Mobile Only

More users will now access your website from mobile devices than desktops. If you factor in that 95% of all mobile searches are done on Google and that Google's changing the rules, then it's obviously time to take heed and follow their lead. Hence our Mobile First, Mobile Only approach.

Responsive Design

Responsive websites adjust to the width of the screen they're being viewed on, giving the user the same optimal experience seamlessly on every device.

Mobile First

Google's Mobile-First Index (initiated in 2018) means Google is now moving inexorably towards a mobile-only world. As are we, with our fully responsive mobile-first websites now our primary focus.

Mobile Only

95% of all mobile searches are done on Google. And Google's search results are now based only on the mobile-version of a website's page. This means that SEO is now solely about optimising for Mobile SEO.


Accessibility is at the heart of responsive design. Websites that are difficult to use on mobile devices will lose customers by forcing them to look at other options.

Local Businesses

In a mobile-only world the relevance of local search is even greater, giving local businesses a really high potential for traffic from mobiles and mobile users. This is a huge opportunity for small local businesses.


The implications of this are game-changing for small businesses: being able to leap ahead of local competitors who don't have mobile-first responsive websites is an advantage not to be missed in the SEO stakes.

Want to rank higher, play the smarter game?SEO Strategies For Business Website Success