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Brief

Website Redesign

Edinburgh's Offbeat Studio Website needed a serious revamp. It hadn't been updated in years and its outdated WordPress backend technologies were holding the business back and adversely affecting website conversions. Producer Iain McKinna approached us for a total redesign, with a clear and defined focus on visitor engagement, increased conversions and improved ROI.

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In With The New

Rather than settle for a generic off-the-shelf WordPress theme, Offbeat wanted a custom design that would bring their high-profile clients to the fore and thereby distinguish the studio from their competitors.

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Aftercare.

Offbeat are savvy when it comes to technology and understand the need to stay ahead of the curve if they want to remain relevant in today's online market. They understand that successful sites are in a continual process of growth and evolution and find the security of our Aftercare plans a sound investment.

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Colours

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Typography

A website's typography is often overlooked. Not by us. We love finding exactly the right combination of fonts that will capture the essence of your brand. It's a small detail that can make all the difference.

Merriweather was designed to be a text face that is pleasant to read on screens. It features a very large x height, slightly condensed letterforms, a mild diagonal stress, sturdy serifs and open forms. The Merriweather project is led by Sorkin Type, a type design foundry based in Western Massachaussets, USA.

Nunito is a well balanced sans serif typeface superfamily, with 2 versions: The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography. Jacques Le Bailly extended it to a full set of weights, and an accompanying regular non-rounded terminal version, Nunito Sans.

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