A complete startup brand identity, webdesign and hosting package for a new Dog Boarding service in Peebles. Stationery, business card, Facebook banner, advertising and flyer layouts included.
She had considered several franchise options which included some very basic cookie-cutter website packages but wanted to forge her own path with her own individual style.
Amanda needed a brand identity that would make her stand out from the generic ‘paw’ competition while emphasising the holiday aspect of her business name and the positive effect her services have on her canine clients.
Designed by Brenda Gallo and Gustavo Dipre, Happy Monkey is a sans serif display typeface with thin rounded strokes perfect for informal headlines. It’s a really warm and happy, playful and informal font.
Originally designed by Matt McInerney and expanded by Pablo Impallari and Rodrigo Fuenzalida, Raleway is an elegant sans-serif typeface featuring both old style and lining numerals, standard and discretionary ligatures. All of which delicate neo-grotesqueness makes it a perfectly stylish yet informal partner for the Happy Monkey typeface.