whyseo?

Websites are not static entities like rocks, they are dynamic, fluid and flexible, and like your business they are an evolving species that needs to constantly adapt in order to survive and prosper in the ever-changing and highly-competitive online environment. This is why SEO and our Aftercare plans are so vital to your website's growth and success — it's a case of sink or swim. To maintain high search-engine rankings you have to keep swimming or your business will sink down the pages.

Hope is not a strategy.

The Search Engine Optimisation (SEO) that follows your website's launch is even more important than its design and build.

SEO is the strategy.

It's about staying in the game, at the top of the game. And like all successful strategies it plays the long game, to win the wars as well as the battles.

And it has one purpose.

Its goal is to keep your website visible, relevant and as high as possible in the Search Engine Results Pages (SERP).

the rules have changed

Mobile First, Mobile Only

More users will now access your website from mobile devices than desktops. If you factor in that 95% of all mobile searches are done on Google and that Google's changing the rules, then it's obviously time to take heed and follow their lead. Hence our Mobile First, Mobile Only approach.

Responsive Design

Responsive websites adjust to the width of the screen they're being viewed on, giving the user the same optimal experience seamlessly on every device.

Mobile First

Google's Mobile-First Index (initiated in 2018) means Google is now moving inexorably towards a mobile-only world. As are we, with our fully responsive mobile-first websites now our primary focus.

Mobile Only

95% of all mobile searches are done on Google. And Google's search results are now based only on the mobile-version of a website's page. This means that SEO is now solely about optimising for Mobile SEO.

Accessibility

Accessibility is at the heart of responsive design. Websites that are difficult to use on mobile devices will lose customers by forcing them to look at other options.

Local Businesses

In a mobile-only world the relevance of local search is even greater, giving local businesses a really high potential for traffic from mobiles and mobile users. This is a huge opportunity for small local businesses.

Advantage

The implications of this are game-changing for small businesses: being able to leap ahead of local competitors who don't have mobile-first responsive websites is an advantage not to be missed in the SEO stakes.

Want to reach higher, play the smart game?SEO Strategies For Website Success